PrintAd
Psychology

3 Ugly Ads That Made Millions

Designers hate this. Marketers love this.

Some of the most profitable ads in history look like they were made in Microsoft Paint.

1. The "Notes App" Ad

Just a screenshot of the iPhone Notes app with a list of benefits. It feels personal, raw, and unpolished.

2. The "Sharpie on Box" Ad

A photo of a cardboard box with "50% OFF" written in black marker. It screams "Warehouse Clearance" and urgency.

3. The "Bad Lighting" Selfie

A founder holding the product in a dimly lit room. It builds trust because it doesn't look like an ad.

Why It Works: Pattern Interrupt

Our brains filter out "Ads". High production value = Ad. Low production value = Content.

Ugly = Authentic.

Don't overthink design

PrintAd focuses on structures that convert, not just pretty pictures.

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