The Problem
Brand: New Supplement Company.
Ad Spend: $1,000.
Sales: $500.
ROAS: 0.5.
The founder was about to quit. He thought the product was bad.
The Diagnosis
We looked at his ads. He was using generic product photography on a white background. Boring. It looked like an Amazon listing.
The Fix
We didn't change the audience. We didn't change the landing page.
We simply cloned a "Competitor Comparison" structure using PrintAd.
- Left: "Generic Pill" (Expensive, doesn't work).
- Right: "Our Pill" (Scientific, cheaper).
The Result (Day 1)
Spend: $100.
Sales: $320.
ROAS: 3.2.
The lesson? Creative is the targeting.