The Hook-Story-Offer Framework for Static Images

Everyone knows the H-S-O framework for video. But how do you do it in a static image?

1. The Hook (The Visual)

This is the main image element. It must stop the scroll.

• Example: A weird texture, a shocked face, or a bold "Stop" sign.

2. The Story (The Headline/Overlay)

This connects the hook to the problem.

• Example: Text overlay saying "My back pain vanished in 3 days".

3. The Offer (The CTA Button)

This tells them what to do next.

• Example: "50% Off Today Only" or "Shop Now".

If you miss one of these, the ad fails.