For years, gurus have screamed: "VIDEO IS KING!"
But in 2025, the tide is turning. With TikTok introducing "Image Mode" and Instagram pushing carousels, static images are seeing a massive resurgence.
The Data (Based on $5M Spend)
- CPM: Static ads are 40% cheaper than video.
- Production Cost: $0 (AI) vs $500+ (UGC/Video).
- Testing Speed: You can test 10 images in the time it takes to edit 1 video.
Why Static is Winning
Attention spans are shorter than ever. A static image communicates the value proposition in 0.1 seconds. A video takes 3-5 seconds to get to the point.
The Strategy: "Static to Validate, Video to Scale"
Don't waste money on video production until you've proven the concept with a static image.
- Test 10 static hooks.
- Find the winner.
- Turn that winning hook into a video.
Launch 10 Static Tests Today
PrintAd helps you generate 10 variations of a static ad in seconds.
Start Testing