Beauty is the most competitive niche on Meta. To win, you need specific formats that build trust instantly.
1. The "Texture Smear"
Show the product texture smeared on a hand or acrylic surface. High definition. Satisfying to watch.
2. The "Us vs Them"
Left side: "Other brands" (Dry skin, expensive). Right side: "Us" (Glowy skin, affordable).
3. The "Before & After" (Be Careful)
Facebook hates aggressive B&A. Use "User Journey" instead or softer comparisons.
4. The "Ingredient Spotlight"
Product in center. 3 key ingredients floating around it with benefits.
5. The "Routine" Flatlay
Show your product as part of a morning routine (coffee, journal, serum).
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